Sherdy & Co. is a digital growth studio helping ambitious brands stand out, scale up, and sell smarter. From branding to paid ads — we’re your creative performance partner.
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iqra Studio landing page
Iqra Studio Landing Page – E-commerce Funnel Optimization
I designed and developed this custom landing page for the Iqra Studio product, focusing on clean UX, high conversion, and mobile responsiveness.
✅ Full UI/UX design by me
✅ Meta Pixel installed for retargeting & conversion tracking
✅ WhatsApp CTA button fully coded and linked to CRM
✅ Arabic + Right-to-left layout for GCC market
✅ Optimized for Meta Ads traffic (500+ clicks in first 3 days)
Tools used: Figma, HTML/CSS/JS, Meta Pixel, WhatsApp API
"Viral Trend Video – Cheesecake Sweetie"
Trend Hijack | Scripted, Produced & Published by Me
Anoud design
Anoud Abaya E-Commerce Launch – Full Funnel Execution
I managed the full launch of this easy orders-based fashion store, covering everything from product uploading to ads optimization and stock clearance.
✅ Uploaded and organized all product SKUs, variants, and pricing
✅ Designed product images and collection banners
✅ Connected payment gateways and shipping logic
✅ Built and optimized Meta Ads campaign (awareness + conversion)
✅ Sold out full inventory within days
Tools used: easy orders , Meta Ads Manager, Canva, WhatsApp API
Food & Beverage Campaigns
Tivoli Lounge – Social Media Campaign & Promo Design
This visual was part of a full social media campaign for Tivoli Lounge, designed to boost delivery orders through a targeted limited-time offer.
✅ I designed the entire visual and layout
✅ Developed the promo based on cost/pricing analysis
✅ Campaign ran on Facebook & Instagram
✅ Result: Significant increase in delivery orders during the offer period
✅ Included upsell strategy using a Coca-Cola combo
Tools used: Photoshop, Canva, Meta Ads Manager
Real Ad Campaign Results
Here’s a snapshot from my Meta Ads Manager showing real campaign performance:
✅ 192 purchases
✅ 8.0+ ROAS (return on ad spend)
✅ AED 24.5 average cost per purchase
✅ Over 1,350 link clicks
These results are a product of my full-funnel strategy: ad creative, audience targeting, and optimization — all done by me.
Performance Summary of SHERDY Multi-Country Campaigns – 497 Purchases Across GCC with High ROAS & Strategic Optimization
This table showcases the performance of multiple paid advertising campaigns executed under the "SHERDY" brand across key GCC markets, including Saudi Arabia, UAE, Oman, and Qatar. The campaigns achieved 497 total purchases with a total spend of 20,933.34 USD, highlighting effective budget allocation and regional targeting.
Key Highlights:
Top-Performing Campaign:
The "احجز الآن (UGCC ST)" campaign delivered 202 purchases with the lowest cost per purchase (27.17 AED) and strongest ROAS (5.83), showcasing high efficiency in performance conversion.Strong Market-Specific Results:
"UAE 19/3 SHERDY Campaign" generated 285 purchases with a solid ROAS of 5.16, confirming UAE as a high-yield market.
"SHERDY UAE 6/9/2025" delivered 26 purchases at just 18.94 AED cost per purchase with ROAS 8.53, making it one of the most cost-effective campaigns.
"Qatar SHERDY 6/9/2025" achieved 17 purchases with a remarkable ROAS of 11.71, reflecting excellent ROI in the Qatari segment.
Efficient Media Buying:
The campaigns maintained an average Cost Per Click (CPC) as low as 0.25 AED in some cases and managed frequency and spend scaling with balanced performance metrics.
This data illustrates my ability to manage multi-region campaigns, interpret KPIs effectively, and scale performance through A/B testing, audience segmentation, and budget optimization—key strengths in digital campaign management.
Get in touch at Mohamed@sherdy.com
Get in touch at Mohamed@sherdy.com
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